The campaign will target government, both central and local,schools,colleges and universities, both public and private,corporate sector including civil society organisations churches and ad hoc gatherings. Letter will be sent out to the above institutions to participate in the Stand Up campaign and radio stations will be approached to broadcast the campaign and those who are interested will collect the pledge from the radio stations. The above institutions will read the pledge at their respective work places and record the number of people who stand up. The recordings will be submitted to UNDP to Ms Sebina who will enter the record into the Stand Up website.

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